Woocommerce VS Prestashop
Online shopping trend is increasing more and more each year. Recent surveys found that over 25% of people purchase something online at least once a week. This increase in popularity automatically translates into an opportunity for any business. Having an online presence and putting your products and services in an online store will give you the opportunity to reach many new customers and maximize the potential of your business.
To start and run a successful e-commerce business, you need to select an appropriate shopping cart software first. There is a wide range of solutions available and itis quite hard for most business owners to make a right decision. Two very popular options are WooCommerce and PrestaShop. Both can be used to run an online store successfully, but they work in a different way and both have be
WooCommerce ï¿½ Overview
WooCommerce was released by the theme developer WooThemes back in 2011. Later, in 2015, it was acquired by Automattic, the company that owns WordPress. WooCommerce is by far the most popular e-commerce platform in the world that powers millions of online stores. WooCommerce makes it super simple to add an online store to your WordPress website by installing the plugin.
WordPress is the worldï¿½s biggest CMS that is the perfect platform to build any type of website and, with a few clicks, you can transform it into a beautiful and functional online store. It is with a reason why WooCommerce is considered to be the best e-commerce solution for WordPress (and in general). When you install it, you will get all the necessary tools that youï¿½ll need to run your online store, including various shipping and payment options, products, order management system, marketing tools, business reports, etc.
Since it is based on top of WordPress, it also has the best blogging features so you can properly work on your content marketing and SEO. The theme editor is user-friendly and we must note that, unlike most of the other e-commerce plugins for WordPress, WooCommerce is nearly error and bug-free. It is also constantly updated and maintained.
WooCommerce has been on market for many years now, so it is considered to be a very stable andmature solution that can be used by small and large stores and it can be scaled to any point.
PrestaShop ï¿½ Overview
PrestaShop is an open-source e-commerce software that is completely free to download and use. It was created back in 2005 in France. There are over 250,000 live stores using it at this moment and it originally gained popularity because of an intuitive dashboard and rich defaultfunctionality. It is very user-friendly and comprehensible as well as simple to navigate and you shouldnï¿½t have too many problems with it. Because of this, day-to-day usage will be easy and your customers will have a pleasurable shopping experience. The main difference between PrestaShop and WooCommerce is that PrestaShop is an independent e-commerce software, while WooCommerce is a plugin for WordPress.
PrestaShop can be scaled and you can create any number of products. This is a good thing to keep in mind when you need to expand your store. Convenient inventory management tools will give you good control over your stock. Thereï¿½s also an option to run multiple stores via one dashboard which can come in handy if you have more than one store.
If you need a feature that didnï¿½t come by default (like Facebook integration, payment gateway, etc.), then you can easily add it with an extension that you can get from an official marketplace. PrestaShop is an open-source platform, so the possibilities for store design are unlimited. PrestaShop also offers some SEO tools that will help you rank in Googleï¿½s search results.